Échiré Butter AOP
The French Queen of Butters
Regarded as the world’s most exclusive and expensive butter that shares the same appellation status as that of champagne. Comes in Demi Sel (Salted) 250g and 5kg variants as well as Doux (Unsalted) 250g.
Tasting Notes from the Curator
Échiré butter’s appeal lies in its delicate, creamy and distinct flavor – a recipe that has stayed true to its roots since 1894, made at the same independent dairy near the cities of Poitiers and La Rochelle in Western France. It contains more butterfat (82%) than normal butters and has a higher melting point. This trait makes it especially good for delicacies such as croissants or puff pastry, which need rolling out several times.
This butter presents itself pale in colour: the very light yellow of primrose petals. Its texture is also firmer than normal butter, but suppler and not as greasy.
Culinary experts prefer to purchase this butter in huge slabs or amounts because the less it is interfered with, the better it tastes. Butter should be kept in the fridge at all times. Storing it at room temperature may make it easier to spread, but just a few degrees’ fluctuation will compromise the taste.
Use as is. This highly regarded butter is perfect for cooking, baking or even plainly spreading on your favorite bread.
High Quality Production to Cult Status
The milk used to produce Échiré butter comes from 66 farms, all within a 50 km circumference. The cows enjoy the same grass and climate. With Échiré butter the area of origin is so defined, its flavour is traceable and distinct. Échiré is produced with a huge amount of care and attention to detail, but the fact that it is from a small area in France comes across when you eat it. You can taste the difference.
Handling of the butter is also kept to a minimum to preserve its quality. Having it handled and produced by hand helps lessen any damaging impact to the butter.
Échiré butter is highly renowned internationally, so much so that many of the top bakeries, pâtisseries, and restaurants use this butter exclusively. There are even two shops in Japan, Maison du Beurre in Tokyo and Marché au Beurre in Osaka devoted to selling Échiré – and only Échiré. Its cult status ensures that the pure-butter croissants, made in-house, sell out before lunch.
Échiré Butter has held an Appellation d’Origine Protégée (AOP) status since 1992 and is certified Non-GMO.
The shelf life of the Échiré Butter is 2 months, kept refrigerated. Shelf life can be prolonged by freezing.