The Plain Focaccia from Good Folks is proof that simplicity, when done right, can be extraordinary. The husband-and-wife bakers infuse each loaf with the memory of their Roman discovery—soft yet structured dough, airy pockets that cradle the richness of extra-virgin olive oil, and a crust that sings with delicate crunch. Every bite balances savory depth with a subtle sweetness from the slow fermentation, allowing the wheat’s natural character to shine. There is no distraction here, only a celebration of honest ingredients and thoughtful craft. Moist, pillowy, and aromatic, this focaccia is designed to be savored in its purest form, but also welcomes your imagination—tear it, dip it, or toast it. It is bread at its most essential, humble yet profound, a centerpiece waiting to hold your favorite flavors.
The beauty of a plain focaccia lies in its versatility.
Good Folks began with a memory—of a focaccia savored on a trip to Rome, warm from the oven and alive with olive oil. What started as a passion project soon turned into gifts for friends, then a trickle of orders, and finally a beloved small-batch bakery at home. Their Plain Focaccia is a homage to that first spark: simple, communal, and deeply satisfying. It is bread made not in factories but in a home kitchen, carrying with it the heart of artisans who believe that good food is meant to be shared.
Best enjoyed fresh on the day of delivery. To store, keep in an airtight container at room temperature for up to 2 days. For longer storage, wrap well and freeze.
Reheating: From frozen, thaw first, then lightly mist with water and heat in a pre-heated oven at 180°C (350°F) for 8–10 minutes, according to preference.
Tip: If you know you’ll be storing the focaccia in the freezer for a long time, cut it into desired serving sizes before wrapping in saran or foil. This way, you only reheat the portions you need.