TRUFF White Truffle Hot Sauce

TASTING NOTES FROM THE CURATOR

Made with chili peppers, organic agave nectar, white truffle, and organic coriander, this hot sauce is made with the same meticulous care and quality as its black truffle counterpart. It’s a smooth and silky sauce, clinging to your food and incorporating its unique flavor.

The white truffle is star, lending a brighter, lighter flavor to the hot sauce. Mild in heat, and sweet from the agave, the Truff White Truffle Hot Sauce is vegan, gluten-free, and preservative-free, and will add a uniqueness to your hot sauce experience.

It’s also beautifully packaged and can easily make as a gift to hot sauce lovers!

PREPARATION AND PAIRINGS

Truff White Truffle Hot Sauce is great in almost everything. Drizzle it onto your eggs, your sandwiches, your pizzas, or your rice. Include it with your noodles—your ramen, pho, and pasta will be elevated to a whole different level.

You can even mix it into some blue cheese dip, mayonnaise, or ketchup to make a fancier dipping sauce for fried potatoes, no doubt impressing any unexpected guests.

A MODERN SUCCESS STORY

Truff’s journey is a story of success only found in this era. It began as a simple Instagram account called @sauce, which founders, Nick Guillen and Nick Aljuni, dedicated to food content with an edge inspired by their love for hip-hop and streetwear.

They eventually furthered their brand in 2017, and found their niche in hot sauce, a global market that saw significant growth thanks to the growing immigrant population, and millennial foodies seeking new and adventurous flavors. Guillen and Aljuni also found that there was something lacking in the market: a condiment that gave people an elevated, luxurious experience. Thus, Truff was born.

Being a digitally native brand allowed them to build their brand, and build their audience and their clientele, and to market freely. And after only two years, brick-and-mortar retailers started to express interest. They can now be found in the department store of Neiman Marcus, in popular LA store, Erehwon, and in Whole Foods. They also made it on Oprah’s Favorite Things list in 2018, and if that isn’t incredible, we don’t know what is.

Storage Instructions

Keep your Truff sauce in a cool, dry area. Unopened, they last for 1 year. Truff sauces contain no preservatives, so they must be refrigerated upon opening.