Madge’s Wholemeal Crumpets

Tasting notes of the Curator

These crumpets are Madge’s answer to those seeking a fuller-bodied, nourishing bite — without losing the comfort that defines her kitchen. Made from a blend of whole wheat flour and plain flour, and lovingly soaked overnight, the dough develops a delicate depth that results in an incredibly fluffy texture. The crust is gently golden, while the inside remains cloud-soft, with those familiar bubbling air pockets that make crumpets so good at soaking in butter and jam. The added richness of milk powder and a slight sweetness from sugar round out the profile, balancing nutty wholemeal flavor with subtle tenderness. Perfectly suited for slow mornings or restorative afternoon teas, these crumpets speak of care, simplicity, and a quiet kind of joy — the kind that can only come from something made by hand, and made to share.

Pairings and Suggestions

Let Madge’s Crumpets be your blank canvas for breakfast or teatime splendor.

• With French Butters: Let these crumpets soak up Échiré or Bordier for a breakfast worth lingering over.
• With Savory Layers: Top with soft cheese, scrambled eggs, or smoked salmon and capers for a wholesome brunch plate.
• Sweet Comforts: Pair with clotted cream and orange marmalade, or honey and sea salt, for a cozy, golden-hour snack.
• Crumpet Benedict: Swap out the muffin for one of these and top with poached egg and hollandaise — the texture holds beautifully.
• Simple Toast & Butter: Warm and crisp in the toaster, then spread with salted butter for a perfect daily indulgence.

Slow Soak, Soft Heart

Wholemeal flour offers more than just fiber — it brings an earthy flavor and a sense of old-world nourishment that’s deeply satisfying. But to draw out its best qualities, patience is needed. That’s why Madge soaks her crumpet dough overnight, allowing the flours to hydrate, soften, and rise into their fluffiest selves by morning. This simple act of slowness is typical of Madge’s kitchen: no rushing, no shortcuts — just honest baking. Each Wholemeal Crumpet is prepared in small batches and through her partnership with The Bow Tie Duck, these homey creations now reach homes far beyond the weekend market. It’s breakfast that tastes like a day off — lovingly made, heartily nourishing.

Storage Instructions

Madge’s Crumpets are baked fresh in the morning of your scheduled delivery, then stored chilled to lock in their tender texture and gentle rise. They are delivered at room temperature — just right for receiving and storing.

Once they arrive, you may:

• Refrigerate: Keep them in the original bag or transfer to an airtight container. Best enjoyed within 3-4 days from date of arrival.
• Freeze: For longer storage, place in the freezer as soon as possible. While they are suitable for freezing for up to 4 months, we recommend freezing them within 2-3 days of arrival to retain their best quality.

To serve, simply pop in the toaster or warm in a pan until the edges turn lightly golden and crisp. They’ll come back to life — soft, springy, and ready to soak up butter.