The BBB Bundle : Brie, Bread & Butter

Tasting Notes of the Curator

There’s something quietly luxurious about bread, cheese, and butter done right. The BBB Bundle brings together three heroes of taste, each beloved in their own right, yet transcendent when enjoyed together.

The Échiré Butter AOP is a cult favorite among Michelin-starred chefs for good reason—it’s made using traditional baratte churning methods that produce a texture impossibly smooth and a flavor that whispers of cream, sea salt, and nostalgia. The TPK&B Seeded Multigrain Sourdough is your slice of local artistry, filled with roasted grains that bring nuttiness and crunch to every chew. And then there’s the Brie de Meaux Fermier from Edmond de Rothschild—raw, lush, and ripened in caves until it reaches that sweet spot of gentle bloom and creamy ooze. This isn’t your average cheese board—this is a ritual.

What’s in this bundle

• Échiré Butter AOP: Demi Sel (Salted) 250g Basket
• TPK&B Seeded Multigrain Sourdough Bread: 1000g, 1pc Large
• Brie de Meaux Fermier Edmond de Rothschild AOP: Approx. 250–300g

Pairings and Suggestions

This bundle was made to be unwrapped and devoured at your leisure—no elaborate prep needed. Here’s how we love to enjoy it:

Spread Échiré on warm slices of the multigrain sourdough with just a sprinkle of flaky salt.

Layer slices of brie onto bread and toast lightly for a melt-in-your-mouth tartine.

Pair with crisp apples or a drizzle of honey for a contrast of sweet and savory.

Serve with Champagne, Chablis, or a light Pinot Noir to elevate the experience.

Perfect for a slow Sunday breakfast, a grazing board, or a simple romantic dinner.

Brie, Bread, and the Bourgeoisie

In 1815, Brie de Meaux was crowned the “King of Cheeses” at the Congress of Vienna, securing its place at aristocratic tables across Europe. Meanwhile, Échiré Butter has held court at the Élysée Palace and is wrapped not just in waxed paper, but in prestige. And bread? Bread has long been the measure of revolution and resilience in France—feeding peasants and poets alike. Together, these three embody not just good taste, but an edible history of pleasure, protest, and plenty. A perfect conversation starter over your next apéro.

Storage Instructions

Keep the Brie in the refrigerator. Remove 30 minutes before serving to allow it to soften. Store Échiré Butter in the fridge; use a butter bell or airtight container if leaving out for short periods. Keep sourdough in a cool, dry place in a bread bag or wrap in a cloth. Best consumed within 3–5 days.